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Home Based Online Bizs And Marketing Secrets

About “Spamming” and Why you Should Avoid it…

Perhaps the first thing that a new internet marketer should be aware of, before he/she even starts marketing, is something called “Spam”. Spamming is something that should be avoided at all costs.

So what is spamming, and why is it “bad”?

Spam is defined as unsolicited, bulk, electronic mail/posts – it is the Internet equivalent of junk mail. Just about everyone who has been on the Internet for any length of time has received spam.  Sending someone info or mail, that they haven’t required, or posting blatant advertising ads on a certain site/forum that doesn’t allow that, or where they don’t belong, is considered spam. If you are emailing someone telling them your offer, then make sure that they have already requested that info about the offer from you first, maybe by them clicking on a confirmation link for you to send them the offer, in case you are running a newsletter/email marketing campaign.  Also make sure that you have an “unsubscribe” link at the bottom of each email you send, so that they can opt out any time they want. Don’t go posting ads in forums or message boards, except where allowed. Most forums allow you to have a signature link at the bottom of your posts, that is attached automatically to your posts. Sigs can be a line long, two or three lines long, according to the forum’s rules. You can advertise in your sig freely. Spamming can take several forms and shapes, but I guess you got the idea here.

Spam costs Internet Service Providers both time and money. ISPs must invest in extra hardware and pay employees to deal with thousands of unsolicited messages. Staff members are put to the task of investigating thousands of spam reports and complaints. Spam increases the load on mail servers and consumes valuable bandwidth. This increase in load overburdens mail queues which lead to delays in sending and receiving mail.

New internet marketers seem not to be aware of this fact…..we’ve all been there, so that’s why I’m telling you here: Don’t Do It! It is immoral, and can seriously get you into legal problems. It kills your online business before it even starts.  For more info about Spam, check out the following links:


November 28, 2006 - Posted by | Online Marketing

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